David Garfinkle has written the acclaimed
Killer Copy Tactics, which presents tips and strategies to write
effective sales copy. A compelling copywriter, Garfinkle has used his skills to
build six successful Internet businesses. A business journalist until 1985,
Garfinkle won several awards and was McGraw-Hill Magazines' San Francisco
Bureau Chief when he retired from journalism to enter Internet marketing. His
experience as a journalist has helped him write sharper and with clearer
communication.
David Garfinkle is today the
president of Overnight Marketing based in San Francisco that specializes
in Results-Driven Direct Marketing for entrepreneurial businesses. As a
marketing consultant and copywriter, David Garfinkle has amassed
experience with businesses in 81 different industries. Garfinkle’s
best-known success story is a sales letter he wrote for a travel agency in Phoenix, which resulted in $5 million worth of new annual recurring business for the
agency. Killer Copy Tactics also presents a sales letter David Garfinkle
wrote which sold over $130,000 worth of software for a small, privately owned
business.
David Garfinkle is also known to
be an excellent teacher by those who have bought his courses. He includes many
interactive exercises, which allow the participant to explore and learn from
one’s mistakes and experience. David Garfinkle emphasizes importance of
understanding the psychology behind the success of a sales letter. What makes
people start reading a sales letter, why they continue to read a particular
letter to the end, and what makes them respond by calling and placing the
order. His course also includes a session on how to start your own copy writing
business.
David Garfinkle has co-authored
several other books including Effective Sales Management and Guerrilla
Marketing for the Imaging Industry. His clients include IBM, United
Airlines, Pacific Bell, Time-Life Books and MCI. He
has been featured in several business magazines like The Wall Street Journal,
USA Today, Fast Company and Home Office Computing.
David Garfinkle’s course The Money-Making Copywriting Course is
the only program endorsed by the National Mail Order Association.
